Dr. Dana Stern is one of the most trusted nail specialists in the U.S., and the only board-certified dermatologist to devote her entire practice to the diagnosis and treatment of nail issues. She developed the Dr. Dana brand to bring effective, science-backed nail care products to the market. Drawing on nearly two decades of nail expertise and her vast knowledge of product chemistry, Dr. Dana set out to change the way we care for nails. 

Our team worked alongside the marvelous group at Avenue C to develop a beautiful, cohesive, and elegant new brand identity with the goal of communicating clinical efficacy in a way that ensured they sat beautifully on-shelf at her prestigious 5th Ave practice in NYC. The Dr. Dana brand celebrated its official  DTC re-launch—introducing 7 new products and two product kits—in October 2023, and has officially gone international with Cult Beauty as of August 2024!