Skincare made with U in mind. This diffusion brand is the Gen-Z little sister of the lifestyle skincare brand, Patchology. As Gen-Z influences dominate the market, Dot Dot Dash enters the playing field with time-conscious skincare solutions. Just dot, dot, and dash out the door.

With the increased focus that Gens Z and Alpha have on clean ingredients and effective skincare, as well as tighter budgets, Dot Dot Dash wiggled into beauty-industry white space and hit the market with affordable, effective, fun, and educational products that can be done on tight schedules, on-the-go, or any time, even in public.

With refreshed budgets and new goals for the brand in 2024, I was tasked with pushing the old, outsourced packaging designs to freshen up for launch at Target!