Email and Social Media marketing assets for Plant Apothecary, a Brooklyn-founded skincare company known for combining the wisdom of nature with the genius of science. The powerful no-nonsense brand voice was a unique challenge to create for in comparison to Patchology’s bubbly vibe, but resulted in a type of visual confidence that wasn’t scared to push boundaries with a (not-so) subtle IDGAF attitude that was relatively novel in 2021.