The sweetest project I’ve ever worked on, literally. This collab was so much fun to be involved in. 

In 2024, Patchology released a novel cake-scented eye patch called “Eye Want Cake” (also my work, nbd) and it sold all the way out. Hot on the tails of that success—and in collaboration with Ulta and the team at Sprinkles Cupcakes—Patchology launched two more dessert-scented patches, while the team at Sprinkles paired them with their best-selling cupcakes (including a custom flavor, just for Patch)!

Introducing Eye Want S’more, and Apple of My Eye, sold exclusively in Ulta (and for two weeks, in all Sprinkles Cupcakes bakeries). And yes, the cupcakes were as good as they look in the photos.